Chrome has started rolling out a set of Gemini Skills for GEO (Generative Engine Optimization) designed to evaluate how a page performs in AI-driven discovery. The question most teams will have isn’t “what do these tools do?” It’s “Is this enough?” Here’s how I’d think about it.
Based on what’s been released, the Gemini Skills for GEO focus on evaluating a single page against criteria tied to AI reuse.
It has been reported that there are 6 skills related to GEO that include:
At a high level, this is a page-level evaluation layer where each skill reviews a single factor on a single page. Taken together, they indicate whether the page is structured so an AI system can understand and reuse it.
The most natural way to use these tools is as a quick inspection layer.
Think of it similar to how tools like MozBar have historically been used for SEO, fast, surface-level feedback that helps you orient quickly.
In practice, I’d use Gemini GEO Skills for:
That kind of lightweight feedback is valuable. It makes something that has felt abstract more visible and easier to evaluate in the moment.
Where this starts to shift is when you move beyond a single page or metric.
Most teams aren’t trying to optimize one factor on one page in isolation. They’re trying to evaluate the page holistically and develop the best approach. That’s where BetterSites fits into the workflow. Instead of running a series of separate checks, it brings everything together into a single, connected report so you can see the full picture at once, without having to piece together insights across multiple tools or passes.
From there, it helps you:
How those insights are brought together and what you can do with them next is where BetterSites really shines.
| Use Case | Gemini Skills For GEO | BetterSites |
|---|---|---|
| Quick page check | ✔️ | ✔️ |
| Understand why a page isn’t cited | Surface-level signals | Deeper analysis + context |
| Compare two pages | ✔️ | ✔️ |
| Review competitor content | Limited to page comparison | Broader competitive patterns |
| Identify content gaps | ❌ | ✔️ |
| Prioritize what to fix | ❌ | ✔️ |
| Track changes over time | ❌ | ✔️ (with saved analyses and trend tracking) |
| Manage across your whole site | ❌ | ✔️ |
I’d use Chrome’s Gemini Skills for GEO when:
I’d use BetterSites when:
Chrome’s Gemini Skills for GEO are a useful tool because they make it easy to quickly evaluate how a page might be interpreted by AI systems while you are mid-browse. They work best as an inspection layer, giving you fast visibility into potential issues and opportunities. However, identifying those issues is only the starting point. The real work comes from understanding patterns across content, making informed decisions about what to change, and iterating over time. That’s the difference between running a scan and actually improving how you show up.
