Fix the pages that should already be helping you get found

BetterOptimization helps you improve existing website content for AI discovery and search.

See why important pages are being overlooked by search engines and AI platforms, compare your content with competitors, and identify the changes that can improve clarity, relevance, authority, and citation readiness.

See What to Improve

Turn underperforming pages into stronger discovery assets

BetterOptimization helps marketing teams improve existing pages so they are clearer, more useful to their customers, and easier for AI systems and search engines to interpret.

Instead of chasing noisy visibility metrics, it gives you practical direction on what to fix now, where your message is weak, and how competitors are framing the same topic more effectively.

Why Teams Use It

Because “just publish more” is not a strategy

Most teams are under pressure to figure out why traffic feels less predictable, why AI-driven discovery feels harder to influence, and why content that looks good internally still fails to get reused externally.

BetterOptimization helps teams move from:

“We think this page is fine” to “Now we know exactly what is weakening it”

It gives marketing teams something more useful than another dashboard. It gives them a way to improve what is already on the site with more confidence and less wasted effort. That reflects BetterSites’ position that monitoring alone does not create progress. Durable AI Discovery comes from improving, creating, and adapting over time.

Key Capabilities

Competitor Content Comparison

Compare your page against competitors to see who is explaining the topic better, where they are clearer, and where your content is falling behind.

Citation Readiness Analysis

See how well each page supports interpretation, extraction, and reuse across six core factors including topical relevance, trust, freshness, crawlability, structure, and extractability.

Reusable Fragment Detection

Find the passages that are strong enough to stand on their own and the ones that are too vague, too bloated, or too weak to be reused.

Intent and Framing Analysis

Understand whether your page actually answers the questions your audience is asking and whether the framing is clear enough to be selected.

Context-Aware Schema Recommendations

Get structured data recommendations based on the page’s actual content, purpose, and structure, rather than generic schema suggestions.

Be Cited. Not Sidelined.

No credit card required. Cancel anytime.

FAQs

Q: Why is GEO important?

A: While Google search accounts for 89% of the search market, 13% of those users are using AI Overviews to get their answers. The trend for using AI overview , ChatGPT or any of the other LLMs is just increasing.

Q: Will the AI replace my marketing team by 2026?

A: Nope. It’ll just make them look like rockstars who get 10x the work done.

Q: Who developed BetterSites?

A: BetterSites was developed in 2025 by Resonate Online at the direction of Jess Hennessey. Frustrated with the lackluster tools available for GEO, she created on herself. Frankly, it blows them all away.

Q: Is this the “bad” kind of BS?

A: Nope. Only the good kind — Better Sites.